The “Penny Challenge” encouraged users to wedge a penny between their phone charger and an electric outlet to see sparks fly, prompting multiple fire departments to speak up because starting a fire is not only illegal but dangerous. On the flip side, harmful and blatantly offensive content is marauded as simply another innocent challenge. They belong to the lighthearted side of TikTok, along with games, lip syncs and creative comedy that I too find genuinely amusing. It’s exactly what it sounds like: dance routines performed to catchy tunes.
If you use the internet – which you do, because you’re here – it’s likely you’ve seen a TikTok dance challenge. On the fast track to online fame, clout overrides common sense and provocative content slips between the cracks. As a result, many have flocked to the app to compete for the highly coveted prize of going viral, foregoing privacy settings in order to make sure their content is seen. The straightforward interface for video creation and ‘For You’ homepage that presents users with content from all over the world makes it much easier to achieve popularity and notoriety here than anywhere else. While growth on platforms like Instagram and Youtube is a slow process, the TikTok celebrity can be created overnight. With 60% of its users aged between 16 to 24, TikTok is no exception. In the past, many of the world’s social media stars – think Vine, music.ly – have been teens. The bulk of its users are young, which is not unusual. Video-sharing app TikTok was founded in 2016 but has blown up in recent months, with everyone from Ariana Grande to LeBron James joining in on the fun.
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